Marketing metrics :  the definitive guide to measuring marketing performance / 
Paul W. Farris ... [et al.]. 
 - 2nd ed. 
 - xv, 414 páginas :  ilustraciones ;  24 cm. 
<br/><br/> Rev. ed. of: Marketing metrics : 50+ metrics every executive should master. 2006. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>Introduction -- Share of hearts, minds, and markets -- Margins and profits -- Product and portfolio management -- Customer profitability -- Sales force and channel management -- Pricing strategy -- Promotion -- Advertising media and web metrics -- Marketing and finance -- The marketing metrics X-ray -- System of metrics. 
<br/><br/><label>ISBN: </label>0137058292 9780137058297 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mercadeo--Investigaciones--Modelos matemáticos.<br/>Mercadeo--Investigaciones.
<br/><br/><label>Dewey Class. No.: </label>L. M. 240  / 2010