TY  - BOOK
AU  - Scofield,Rupert
TI  - The social entrepreneur´s handbook: how to start, build, and run a business that improves the world 
SN  - 0071750290
U1  - 658.408 
PY  - 2011///
CY  - New York
PB  - McGraw-Hill
KW  - Emprendedores
KW  - Responsabilidad social de los negocios
N1  - Incluye bibliografía; pt. 1. Righting the unrightable wrong and finding your mission possible. Identifying your constituency and arranging your apprenticeship -- The big idea and finding a mentor -- pt. 2. It takes an asylum. We few, we happy few : the founding fathers -- Wanted : resourceful humans : recruiting the best minds money can´t buy -- Still wanted : more resourceful humans : and the interview techniques to find them -- Managing them : on the herding, roping, and hog-tying of cats -- Continuing to manage, and staying in touch -- Leading them : finding your inner Andre Previn -- pt. 3. Money does grow on trees, but you have to plant them first. The private pillar : Brother, can you spare a dime? -- Private pillar pitfalls : sponsorship programs and dealing with donors -- The power of the other pillars : public and internal -- Communication : from ´Who?´ to Wheaties -- pt. 4. Not rocket science : structure, systems, technology, and strategy. Your organization´s structure and business and financial models -- Systems : give me liberty, or give me systems! -- Strategy : getting beyond ´Everybody go long´ -- pt. 5. Thriving and surviving. But it used to work so well! : The time and place for innovation -- Governance by dummies : wise counsel or micromanagement by the ignorant? -- Humanitarians at the gate : surviving and thriving in the treacherous world of the modern nonprofit
N2  - A hands-on guide for organizations to succeed in the exploding new field of social entrepreneurship, from one of its earliest leaders, President and CEO of microfinance giant FINCA
ER  -