TY  - BOOK
AU  - Rand,Paul
AU  - Bierut,Michael
TI  - Thoughts on design
SN  - 9780811875448
U1  - 745.4 
PY  - 2014///
CY  - San Francisco, CA
PB  - Chronicle Books
KW  - Diseño
KW  - Publicidad comercial artística
N1  - ´Original edition published by Wittenborn Schultz, New York, 1947. Third edition published by Studio Vista, London, 1970.´; The beautiful and the useful -- The designer´s problem -- The symbol in advertising -- Versatility of the symbol -- The role of humor -- Imagination and the image -- Reader participation -- Yesterday and today -- Typographic form and expression
ER  -