Rand, Paul,  1914-1996, <br/><br/>
Thoughts on design / 
Paul Rand. 
 - 95 páginas. 
<br/><br/> ´Original edition published by Wittenborn Schultz, New York, 1947. Third edition published by Studio Vista, London, 1970.´ 
<br/><br/>The beautiful and the useful -- The designer´s problem -- The symbol in advertising -- Versatility of the symbol -- The role of humor -- Imagination and the image -- Reader participation -- Yesterday and today -- Typographic form and expression. 
<br/><br/><label>ISBN: </label>9780811875448 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Diseño.<br/>Publicidad comercial artística.
<br/><br/><label>Dewey Class. No.: </label>745.4  / R186t 2014