TY  - BOOK
AU  - Hemann,Chuck
AU  - Burbary,Ken
TI  - Digital marketing analytics: making sense of consumer data in a digital world 
SN  - 0789750309
U1  - 658.87 
PY  - 2013///
CY  - Indianapolis, IN
PB  - Que
KW  - Comercio minorista
KW  - Administración
KW  - Mercadeo
ER  -