TY  - BOOK
AU  - Brown,Linden R
AU  - Brown,Christopher
TI  - The customer culture imperative: a leader´s guide to driving superior performance 
SN  - 9780071821148
U1  - 658.812 
PY  - 2014///
CY  - New York, NY
PB  - McGraw-Hill Education
KW  - Liderazgo
KW  - Satisfacción del cliente
N1  - Preface -- Introduction -- What´s best for the customer is best for the business -- Customers´ rules -- Customer inspired innovation -- Relentless positioning -- Competing for the future -- Tectonic shifts -- The new math : 1+1=3, 4 or even 10 -- How leaders get their ducks in a row -- How to make it happen -- Leaving a legacy -- Will you be ready? -- Appendix 1: Customer culture research -- Appendix 2: Customer culture : a leader´s measurement and action guide
ER  -