Brown, Linden R, <br/><br/>
The customer culture imperative :  a leader´s guide to driving superior performance / 
by Linden Brown and Christopher Brown. 
 - xvii, 318 páginas :  ilustraciones 
<br/><br/>Preface -- Introduction -- What´s best for the customer is best for the business -- Customers´ rules -- Customer inspired innovation -- Relentless positioning -- Competing for the future -- Tectonic shifts -- The new math : 1+1=3, 4 or even 10 -- How leaders get their ducks in a row -- How to make it happen -- Leaving a legacy -- Will you be ready? -- Appendix 1: Customer culture research -- Appendix 2: Customer culture : a leader´s measurement and action guide. 
<br/><br/><label>ISBN: </label>9780071821148 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Liderazgo.<br/>Satisfacción del cliente.
<br/><br/><label>Dewey Class. No.: </label>658.812  / B877c 2014