TY  - BOOK
AU  - Govindarajan,Vijay
AU  - Trimble,Chris
TI  - The other side of innovation: solving the execution challenge 
SN  - 9781422166963
U1  - 658.4063 
PY  - 2010///
CY  - Boston, MA
PB  - Harvard Business School Pub.
KW  - Administración industrial
KW  - Innovaciones tecnológicas
KW  - Administración
KW  - Planificación estratégica
N1  - Incluye bibliografía; Introduction: Making innovation happen -- Build the team. Divide the labor ; Assemble the dedicated team ; Manage the partnership -- Run a disciplined experiment. Formalize the experiment ; Break down the hypothesis ; Seek the truth -- Conclusion: Moving on, moving up
ER  -