Doing business in China /
Tim Ambler, Morgen Witzel and Chao Xi.
- 3rd ed.
- xiii, 289 páginas
Incluye bibliografía (p. [272]-280).
The road to Cathay -- Through a glass darkly : China from a western perspective -- The furniture of the mind -- Relationships and regulations -- Business and the law -- Creating harmony : establishing business in China -- The marketing mix -- The marketing process -- Rightness and correct form : the yi and li of organisation in China -- Doing business with the sojourners : the overseas Chinese communities -- China and the world -- Western and Chinese commercial thinking.