Ambler, Tim,

Doing business in China / Tim Ambler, Morgen Witzel and Chao Xi. - 3rd ed. - xiii, 289 páginas

Incluye bibliografía (p. [272]-280).

The road to Cathay -- Through a glass darkly : China from a western perspective -- The furniture of the mind -- Relationships and regulations -- Business and the law -- Creating harmony : establishing business in China -- The marketing mix -- The marketing process -- Rightness and correct form : the yi and li of organisation in China -- Doing business with the sojourners : the overseas Chinese communities -- China and the world -- Western and Chinese commercial thinking.

9780415436328


Empresas comerciales.--China.
Inversiones extranjeras--China.


China--Política económica--2000- .
China.--Condiciones económicas--2000-.

330.951 / A493d 2009