TY  - BOOK
AU  - Breen,Peter
AU  - Spethmann,Betsy
AU  - Urbanski,Alan
TI  - Global perspectives on shopper marketing : best-in-class histories from around the world
SN  - 9781467586559
U1  - 658.8342 
PY  - 2013///
CY  - Chicago, IL
PB  - Path to Purchase Institute
KW  - Comportamiento del consumidor
KW  - Mercadeo
N1  - ´Made posible by Coca Cola, Geometry global, Unilever´--Cubierta
ER  -