TY  - BOOK
AU  - Juon,Catherine
AU  - Buerkle,Catherine
AU  - Greiling,Dunrie Allison
TI  - Internet marketing, start-to-finish
SN  - 9780789747891
U1  - 658.872 
PY  - 2012///
CY  - Indianapolis, IN
PB  - Que
KW  - Mercadeo por internet
N1  - ´Drive measurable, repeatable online sales with search marketing, usability, CRM, and analytics´--Cubierta; Building a formula for success. Why online sales matter ; What an online sales engine can do ; Building a metrics-driven practice ; Breaking down silos to get the metrics you need -- Building the engine. The audience is listening (What will you say?) ; Putting it all together and selling online ; Making websites that work ; It´s all about visibility -- Running the engine. Running the feedback loop ; Special consideration.s for international organizations -- Appendix. TropiCo´s state of the web report
ER  -