TY  - BOOK
AU  - Rogers,Tony
TI  - Conferences and conventions: a global industry 
T2  - Events management series
SN  - 0415526698
U1  - 060 
PY  - 2013///
CY  - Milton Park, Abingdon, Oxon [England], New York, N.Y.
PB  - Routledge
KW  - Congresos y conferencias
KW  - Administración
KW  - Aspectos económicos
N1  - Incluye bibliografía; 1. A global industry -- 2. The structure of the conference industry -- 3. The economics of conferences and conventions -- 4. Conference industry marketing activity -- 5. Conference management : an organizer´s perspective -- 6. Conference management : a venue perspective -- 7. A people industry -- 8. Leading industry organizations -- 9. The future of the conference industry -- Case studies
ER  -