Rogers, Tony,  1945- , <br/><br/>
Conferences and conventions :  a global industry / 
Tony Rogers. 
 - 3rd ed. 
 - xvi, 422 páginas :  ilustraciones 
 - Events management series .
<br/><br/>Incluye bibliografía. 
<br/><br/>1. A global industry -- 2. The structure of the conference industry -- 3. The economics of conferences and conventions -- 4. Conference industry marketing activity -- 5. Conference management : an organizer´s perspective -- 6. Conference management : a venue perspective -- 7. A people industry -- 8. Leading industry organizations -- 9. The future of the conference industry -- Case studies 
<br/><br/><label>ISBN: </label>0415526698 9780415526692 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Congresos y conferencias.--Administración.<br/>Congresos y conferencias.--Aspectos económicos.
<br/><br/><label>Dewey Class. No.: </label>060  / R729c 2012