TY  - BOOK
AU  - Lewis,Robin
AU  - Dart,Michael
TI  - The new rules of retail: competing in the world´s toughest marketplace 
SN  - 0230105726
U1  - 658.87 
PY  - 2010///
CY  - New York, NY
PB  - Palgrave Macmillan
KW  - Comercio minorista
KW  - Administración
KW  - Innovaciones tecnológicas
KW  - Satisfacción del cliente
N1  - Incluye bibliografía; Tsunami -- The story -- Defining the three waves of retailing. Wave I: Understanding producer power -- Wave II: Learning about demand creation in a marketing-driven economy -- Wave III: The final shift to total consumer power -- Wave III: The transformation -- The new rules of retail. Making the mind connection: Neurological connectivity -- Redefining the rules of engagement: Preemptive distribution -- The importance of value chain control: The bottom-line winners -- What it all means: Control, collaboration, collapse and the Chinese -- The masters. The master model: Apparel retail specialty chains -- Ideas from the masters: Wholesalers, retailers or brand managers? -- The turnaround artists: Masters returning? -- Lessons from Sears: Success to struggle -- Conclusion: Models for the future
UR  - http://www.netread.com/jcusers/1388/2271604/image/lgcover.9780230105720.jpg
ER  -