Lewis, Robin,  1940- , <br/><br/>
The new rules of retail :  competing in the world´s toughest marketplace / 
Robin Lewis & Michael Dart. 
 - xviii, 236 páginas :  ilustraciones 
<br/><br/>Incluye bibliografía. 
<br/><br/>Tsunami -- The story -- Defining the three waves of retailing. Wave I: Understanding producer power -- Wave II: Learning about demand creation in a marketing-driven economy -- Wave III: The final shift to total consumer power -- Wave III: The transformation -- The new rules of retail. Making the mind connection: Neurological connectivity -- Redefining the rules of engagement: Preemptive distribution -- The importance of value chain control: The bottom-line winners -- What it all means: Control, collaboration, collapse and the Chinese -- The masters. The master model: Apparel retail specialty chains -- Ideas from the masters: Wholesalers, retailers or brand managers? -- The turnaround artists: Masters returning? -- Lessons from Sears: Success to struggle -- Conclusion: Models for the future. 
<br/><br/><label>ISBN: </label>0230105726 9780230105720 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Comercio minorista--Administración.<br/>Comercio minorista.<br/>Comercio minorista.--Innovaciones tecnológicas.<br/>Satisfacción del cliente.
<br/><br/><label>Dewey Class. No.: </label>658.87  / L675n 2010