TY  - BOOK
AU  - Tresidder,Richard
AU  - Hirst,Craig
TI  - Marketing in food, hospitality, tourism and events: a critical approach 
SN  - 1906884528
U1  - 647.0688 
PY  - 2012///
CY  - Oxford
PB  - Goodfellow Publishers
KW  - Hostelería
KW  - Mercadeo
KW  - Turismo
N1  - Incluye bibliografía (páginas 203-222); 1. Introduction -- 2. Putting the experiences in experiences marketing -- 3. Perspectives of marketing -- 4. Consumer resources and THEF experiences -- 5. Consumption and the consumer -- 6. Habitus, distinction, identity and cultural capital -- 7. Interpreting marketing -- 8. The semiotics of experience -- 9. Ethics, sustainable marketing and the green consumer -- 10. Conclusion: a manifesto for critical marketing in THEF
ER  -