Tresidder, Richard, <br/><br/>
Marketing in food, hospitality, tourism and events :  a critical approach / 
Richard Tresidder and Craig Hirst. 
 - vii, 224 páginas :  ilustraciones. 
<br/><br/>Incluye bibliografía (páginas 203-222). 
<br/><br/>1. Introduction -- 2. Putting the experiences in experiences marketing -- 3. Perspectives of marketing -- 4. Consumer resources and THEF experiences -- 5. Consumption and the consumer -- 6. Habitus, distinction, identity and cultural capital -- 7. Interpreting marketing -- 8. The semiotics of experience -- 9. Ethics, sustainable marketing and the green consumer -- 10. Conclusion: a manifesto for critical marketing in THEF. 
<br/><br/><label>ISBN: </label>1906884528 9781906884529 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Hostelería--Mercadeo.<br/>Turismo--Mercadeo.
<br/><br/><label>Dewey Class. No.: </label>647.0688  / T798m 2012