TY  - BOOK
AU  - Nodder,Chris
TI  - Evil by design: interaction design to lead us into temptation 
SN  - 1118422147
U1  - 006.7 
PY  - 2013///
CY  - Indianapolis, IN
PB  - Wiley
KW  - Interfases con el usuario (Computadores)
KW  - Diseño
KW  - Páginas Web
N1  - Incluye bibliografía (p. [269]-296)
N2  - Melds psychology, marketing, and the art of design to explain why we´re susceptible to certain persuasive techniques and designs. Discover how we´re wired for certain sales techniques, why we fall for them, and learn online design techniques you can use for good or evil. Explores more than sixty persuasive online design patterns and shows you how to replicate the same techniques on your own site. Groups chapters by the seven deadly sins
ER  -