Nodder, Chris, <br/><br/>
Evil by design :  interaction design to lead us into temptation / 
Chris Nodder. 
 - xv, 303 páginas :  ilustraciones a color 
<br/><br/>Incluye bibliografía (p. [269]-296). 
<br/><br/> Melds psychology, marketing, and the art of design to explain why we´re susceptible to certain persuasive techniques and designs. Discover how we´re wired for certain sales techniques, why we fall for them, and learn online design techniques you can use for good or evil. Explores more than sixty persuasive online design patterns and shows you how to replicate the same techniques on your own site. Groups chapters by the seven deadly sins. 
<br/><br/><label>ISBN: </label>1118422147 9781118422144 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Interfases con el usuario (Computadores)--Diseño.<br/>Páginas Web--Diseño.
<br/><br/><label>Dewey Class. No.: </label>006.7  / N761e 2013