TY  - BOOK
AU  - Mootee,Idris
TI  - Design thinking for strategic innovation: what they can´t teach you at business or design school 
SN  - 1118620127
U1  - 658.4063 
PY  - 2013///
CY  - Hoboken, NJ
PB  - John Wiley & Sons Inc
KW  - Aptitud creadora en los negocios
KW  - Cambio organizacional
N1  - There´s no more business as usual -- What is design thinking, really? -- Applied design thinking in business and strategy -- Introducing the design thinking MBA -- Hiring design thinkers is not enough; we need to create design thinking companies
ER  -