Etzel, Michael J, <br/><br/>
Marketing / 
Michael J. Etzel, Bruce J. Walker, William J. Stanton. 
 - 12th ed. 
 - 1 volumen (paginación varia) :  ilustraciones a color ;  28 cm. 
 - The McGraw-Hill/Irwin series in marketing .
 - McGraw-Hill/Irwin series in marketing .
<br/><br/>Incluye bibliografía 
<br/><br/><label>ISBN: </label>0073660310 9780073660318 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mercadeo.
<br/><br/><label>Dewey Class. No.: </label>658.8  / E85m 2001