TY  - BOOK
AU  - Burns,Leslie Davis
AU  - Bryant,Nancy O.
AU  - Mullet,Kathy K.
TI  - The business of fashion: designing, manufacturing, and marketing 
SN  - 1609011104
U1  - 338.4 
PY  - 2011///
CY  - New York, London
PB  - Fairchild, Bloomsbury [distributor]
KW  - Industria del vestido
KW  - Estados Unidos
KW  - Moda
KW  - Mercadeo
N1  - Previous ed.: 2007; Incluye bibliografía; Organization of the U.S. textile, apparel, and home fashions. From spinning machine to globalization -- Business and legal framework of textile, apparel, and home fashions companies -- Structure of the U.S. textile industry -- Ready-to-wear: company organization -- Creating and marketing an apparel line. Creating a line: research -- Creating a line: design -- Design development and style selection -- Marketing a line of apparel or home fashions -- Apparel production and distribution. Preproduction processes -- Sourcing decisions and production centers -- Production processes and quality assurance -- Distribution and retailing -- Organization and operation of the accessories and home fashions industry -- Accessories -- Home fashions
ER  -