TY  - BOOK
AU  - Lafley,Alan G
AU  - Martin,Roger L.
TI  - Playing to win: how strategy really works 
SN  - 142218739X
U1  - 658.4012 
PY  - 2013///
CY  - Boston, Mass.
PB  - Harvard Business Review Press
KW  - Cambio organizacional
KW  - Éxito en los negocios
KW  - Planificación estratégica
N1  - Incluye bibliografía (p. [239]-243); Strategy is choice -- What is winning -- Where to play -- How to win -- Play to your strengths -- Manage what matters -- Think through strategy -- Shorten your odds -- Conclusion : the endless pursuit of winning
ER  -