TY  - BOOK
AU  - Otnes,Cele
AU  - Tuncay-Zayer,Linda
TI  - Gender, culture, and consumer behavior
SN  - 1848729464
U1  - 658.8342 
PY  - 2012///
CY  - New York, NY
PB  - Routledge
KW  - Comportamiento del consumidor
KW  - Consumo (Economía)
KW  - Aspectos sociales
N1  - Incluye bibliografía; Construction of consumer vulnerability by gender and ethics of empowerment / Catherine A. Coleman -- ´The creation of inspired lives´: female fan engagement with the Twilight saga / Hope Jensen Schau and Margo Buchanan-Oliver -- The carnal feminine: consuming representations of womanhood in a contemporary media text / Lorna Stevens and Pauline Maclaran -- Climbing the ladder or chasing a dream? Men´s responses to idealized portrayals of masculinity in advertising / Linda Tuncay Zayer and Cele C. Otnes -- Is the selectivity hypothesis still relevant? A review of gendered persuasion and processing of advertising messages / Michelle R. Nelson and Alexandra M. Vilela -- Gender and media literacy: women and men try on responses to objectification in fashion advertising / Jacqueline Lambiase [et al.] -- Viewing gender as a value-creative resource / Gokcen Coskuner-Balli and Burçak Ertimur -- Lived consumer bodies: narcissism, bodily discourse, and women´s pursuit of the body beautiful / Helen Woodruffe-Burton and Katie Ireland -- Escalated expectations and expanded gender roles: women´s gift-giving rituals for and resistance to Valentine´s day events / Angeline G. Close -- Masculinity and fashion / Jacob Ostberg -- The rise of soushokukei danshi masculinity and consumption in contemporary Japan / Steven Chen -- Masculinity, intimacy, and consumption / Nacima Ourahmoune -- A grounded theory of transition to involved parenting: the role of household production and consumption in the lives of single fathers / Robert L. Harrison, James W. Gentry, and Suraj Commuri -- (Re)igniting sustainable consumption and production research through feminist connections / Susan Dobscha and Andrea Prothero -- Beyond gender: intersectionality, culture, and consumer behavior / Ahir Gopaldas and Eileen Fischer -- Gender research as the ingénue of marketing and consumer behavior / Janeen Arnold Costa and Gary J. Bamossy
ER  -