TY  - BOOK
AU  - Pink,Daniel H
TI  - To sell is human: the surprising truth about moving others 
SN  - 159448628X
U1  - 158.2 
PY  - 2012///
CY  - New York
PB  - Riverhead Books
KW  - Influencia (Psicología)
KW  - Persuasión (Psicología)
N1  - Incluye bibliografía; Introduction -- Part one: Rebirth of a salesman -- We´re all in sales now -- Entrepreneurship, elasticity, and ed-med -- From caveat Emptor to caveat venditor -- Part two: How to be -- Attunement -- Buoyancy -- Clarity -- Part three: What to do -- Pitch -- Improvise -- Serve
N2  - ´In the tradition of his bestselling book Drive, a revolutionary look at the art of selling. This is a book about sales for people who don´t know they´re in sales´--
ER  -