To sell is human : the surprising truth about moving others /
Daniel H. Pink.
- 260 páginas : ilustraciones
Incluye bibliografía.
Introduction -- Part one: Rebirth of a salesman -- We´re all in sales now -- Entrepreneurship, elasticity, and ed-med -- From caveat Emptor to caveat venditor -- Part two: How to be -- Attunement -- Buoyancy -- Clarity -- Part three: What to do -- Pitch -- Improvise -- Serve.
´In the tradition of his bestselling book Drive, a revolutionary look at the art of selling. This is a book about sales for people who don´t know they´re in sales´--