The Routledge companion to identity and consumption /
edited by Ayalla A. Ruvio and Russell W. Belk.
- xxiv, 418 páginas : ilustraciones ; 26 cm.
- Routledge companions in business, management and accounting .
- Routledge companions in business, management and accounting. .
Incluye bibliografía.
0415783062 9780415783064
0 40021820544
Comportamiento del consumidor. Consumo (Economía). Identidad (Psicología).