The Routledge companion to identity and consumption / edited by Ayalla A. Ruvio and Russell W. Belk. - xxiv, 418 páginas : ilustraciones ; 26 cm. - Routledge companions in business, management and accounting . - Routledge companions in business, management and accounting. .

Incluye bibliografía.

0415783062 9780415783064

0 40021820544


Comportamiento del consumidor.
Consumo (Economía).
Identidad (Psicología).

658.8342 / R869a 2013