TY  - BOOK
AU  - Fennis,Bob Michaël
AU  - Stroebe,Wolfgang
TI  - The psychology of advertising
SN  - 0415442737
U1  - 659.1019 
PY  - 2010///
CY  - Hove, East Sussex, New York
PB  - Psychology Press
KW  - Consumidores
KW  - Actitudes
KW  - Publicidad
KW  - Aspectos psicológicos
N1  - Incluye bibliografía; Setting the stage -- How consumers acquire and process information from advertising -- How advertising affects consumer memory -- How consumers form attitudes towards products -- How consumers yield to advertising: principles of persuasion and attitude change -- How advertising influences buying behaviour -- Beyond persuasion achieving consumer compliance without changing attitudes
ER  -