Fennis, Bob Michaël,  1968-, <br/><br/>
The psychology of advertising / 
Bob M. Fennis and Wolfgang Stroebe. 
 - xi, 329 páginas :  ilustraciones ;  26 cm. 
<br/><br/>Incluye bibliografía. 
<br/><br/>Setting the stage -- How consumers acquire and process information from advertising -- How advertising affects consumer memory -- How consumers form attitudes towards products -- How consumers yield to advertising: principles of persuasion and attitude change -- How advertising influences buying behaviour -- Beyond persuasion achieving consumer compliance without changing attitudes. 
<br/><br/><label>ISBN: </label>0415442737 9780415442732 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumidores.--Actitudes.<br/>Publicidad--Aspectos psicológicos.
<br/><br/><label>Dewey Class. No.: </label>659.1019  / F337p 2010