Werther, William B,

Strategic corporate social responsibility : stakeholders in a global environment / William B. Werther, Jr., David Chandler. - 2nd ed. - xxxii, 415 páginas : ilustraciones ; 24 cm.

Incluye bibliografía.

What is CSR? -- Corporate strategy: a stakeholder perspective -- How much does CSR matter? -- The strategic context of CSR -- Implementation: the integration of CSR into strategy and culture -- Organizational issues and case studies -- Economic issues and case studies -- Societal issues and case studies.

1412974534 9781412974530


Responsabilidad social de los negocios.

658.408 / W499s 2011