TY  - BOOK
AU  - Kahn,Kenneth B.
ED  - Product Development & Management Association.
TI  - The PDMA handbook of new product development
U1  - 658.575 
PY  - 2013///
CY  - Hoboken, N.J.
PB  - Wiley
KW  - Productos nuevos
KW  - Estados Unidos
ER  -