TY  - BOOK
AU  - Cecere,Lora M
AU  - Chase,Charles W.
TI  - Bricks matter: the role of supply chains in building market-driven differentiation 
T2  - Wiley & SAS business series
SN  - 1118218310
U1  - 658.7 
PY  - 2013///
CY  - Hoboken, New Jersey
PB  - John Wiley & Sons, Inc.
KW  - Logística de los negocios
N1  - Incluye bibliografía; Foreword -- Preface -- Bricks matter -- Building value networks -- The new world of demand management : demand sensing, shaping, and translation -- The new world of supply management -- About the authors -- Index
ER  -