Cecere, Lora M, <br/><br/>
Bricks matter :  the role of supply chains in building market-driven differentiation / 
Lora M. Cecere, Charles W. Chase, Jr. 
 - xvi, 303 páginas :  ilustraciones ;  24 cm. 
 - Wiley & SAS business series .
 - Wiley and SAS business series. .
<br/><br/>Incluye bibliografía. 
<br/><br/>Foreword -- Preface -- Bricks matter -- Building value networks -- The new world of demand management : demand sensing, shaping, and translation -- The new world of supply management -- About the authors -- Index. 
<br/><br/><label>ISBN: </label>1118218310 9781118218310 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Logística de los negocios.
<br/><br/><label>Dewey Class. No.: </label>658.7  / C387b 2013