TY  - BOOK
AU  - Hiscock,Geoff
TI  - India´s store wars: retail revolution and the battle for the next 500 million shoppers 
SN  - 0470823518
U1  - 381.10954 
PY  - 2008///
CY  - Singapore, Hoboken, NJ
PB  - Wiley
KW  - Comercio minorista
KW  - Aspectos económicos
KW  - India
KW  - Comportamiento del consumidor
KW  - Condiciones económicas
KW  - Siglo XXI
N1  - Incluye bibliografía (p. 195-200); The golden bird -- What do consumers want? -- The incumbents : Biyani, Raheja, Goenka -- Newcomers : Bharti´s way with Wal-Mart -- Old houses, new ambitions : Tata and Birla -- Shock of the new : muscling up in the regions -- Meet you at the mall -- The rural scenc : is there life beyond the metros? -- Supply chain dilemma : horn please, OK? -- The search for talent -- Scanning a new horizon
ER  -