TY  - BOOK
AU  - Keyes,Jessica
TI  - Marketing IT products and services
SN  - 1439803196
U1  - 004.068 
PY  - 2010///
CY  - Boca Raton, FL
PB  - CRC Press
KW  - Administración industrial
KW  - Mercadeo
KW  - Tecnología de la información
KW  - Administración
N1  - Incluye bibliografía; Introduction to strategic marketing management -- Strategy and implementation -- Understanding the high-tech customer -- The expanding market -- Market research -- Product strategy -- Innovation management -- The IT product development cycle -- Pricing products -- Communications strategies -- Distribution strategies -- Marketing implementation and control -- Social networking and the sales strategy -- E-commerce as a sales medium
ER  -