Hartwell, Margaret Pott, <br/><br/>
Archetypes in branding :  a toolkit for creatives and strategists / 
Margaret Pott Hartwell and Joshua C. Chen with Chen Design Associates & Max Spector, art director. 
 - 120 páginas :  ilustraciones (principalmente a color) ;  28 cm. +  60 cards in an envelope. 
<br/><br/><label>ISBN: </label>1440308187 9781440308185 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Arquetipo (Psicología)<br/>Productos nuevos--Mercadeo.<br/>Publicidad comercial artística.
<br/><br/><label>Dewey Class. No.: </label>741.6  / H337a 2012