TY  - BOOK
AU  - Sigala,Marianna
AU  - Christou,Evangelos
AU  - Gretzel,Ulrike
TI  - Social media in travel, tourism and hospitality: theory, practice and cases 
T2  - New directions in tourism analysis
SN  - 1409420914
U1  - 338.4791 
PY  - 2012///
CY  - Farnham, Surrey, Burlington, VT
PB  - Ashgate Pub.
KW  - Hostelería
KW  - Aspectos sociales
KW  - Turismo
N1  - Incluye bibliografía
N2  - Presenting cutting-edge theory, research and case studies investigating the web 2.0 applications and tools that transform the role and behaviour of the new generation of travelers, this book also examine the ways in which firms reengineer and implement their business models and operations
ER  -