TY  - BOOK
AU  - Chorafas,Dimitris N
TI  - Business, marketing, and management principles for IT and engineering
SN  - 1439848068
U1  - 620.0068 
PY  - 2011///
CY  - Boca Raton, FL
PB  - CRC Press
KW  - Administración
KW  - Industrias de alta tecnología
N1  - Incluye bibliografía; _; Business Strategy. Strategy --; Management --; Functions of management --; Management principles. Forecasting and planning --; Organization and structure --; Staffing and directing --; Management control --; Marketing and sales. Marketing --; The; Market´s conquest --; The; sales force --; Innovation. Technology --; Product planning and pricing --; Computer price wars --; Financial staying power --; Financial administration and the budget --; Profit centers, cost control, and standard costs --; Financial planning and control
ER  -