Leonard, Neil, <br/><br/>
Design research :  investigation for successful creative solutions / 
Neil Leonard, Gavin Ambrose. 
 - 192 páginas :  ilustraciones ;  23 cm. 
 - Basics graphic design ;  02 .
 - Basics graphic design ;  02. .
<br/><br/>Incluye bibliografía. 
<br/><br/>The basics of research : Why research? ; Getting started ; Primary, secondary and tertiary ; Key terminology ; Studio interview : Emily Hale ; Activity : Approaching research -- Understanding context : Audience and social contexts ; Design contexts ; Theoretical underpinning ; Studio interview : Andrew Hussey ; Activity : Convention -- Planning your work : the brief ; Audience ; Sources and credibility ; Recording and documenting ; Studio interview : Brian Rea ; Activity : Audience -- Conduction research : Audience research ; Market research ; Field-based research ; Process-based research ; Studio interview ; Jane Trustram ; Activity : Product and customer -- Using your findings : Understanding your findings ; Responding to your findings ; Studio interview : Underware ; Activity : Classification -- Presenting your findings : Presenting research ; Completing the job ; Studio interview : Tanner Christensen ; Activity : Presenting statistics -- Conclusion. 
<br/><br/><label>ISBN: </label>2940411743 9782940411740   
<br/><br/><label>Subjects--Topical Terms: </label><br/>Artes gráficas.<br/>Diseño gráfico.<br/>Publicidad comercial artística.
<br/><br/><label>Dewey Class. No.: </label>741.6  / L581d 2012