TY  - BOOK
AU  - Coughter,Peter
TI  - The art of the pitch: persuasion and presentation skills that win business 
SN  - 0230120512
U1  - 658.452 
PY  - 2012///
CY  - New York
PB  - Palgrave Macmillan
KW  - Persuasión (Psicología)
KW  - Presentaciones comerciales
N1  - ´An Advertising Age Publication.´; Incluye bibliografía; Everything is a presentation -- It´s not about you -- How we connect -- The power of emotion -- How to be -- Authenticity -- Death by deck -- Organizing the presentation -- Rehearse, rehearse, rehearse -- Punctuation -- You never know -- Standing up
ER  -