TY  - BOOK
AU  - Richey,Lisa Ann
AU  - Ponte,Stefano
TI  - Brand aid: shopping well to save the world 
SN  - 0816665451
U1  - 361.26 
PY  - 2011///
CY  - Minneapolis, Minn.
PB  - University of Minnesota Press
KW  - Asistencia económica
KW  - Países en desarrollo
KW  - Celebridades
KW  - Actividad política
KW  - Empresariado social
N1  - ´A Quadrant Book.´; Incluye bibliografía (p. 209-225); Introduction: RED and the reinvention of international aid -- Band aid to brand aid: celebrity experts and expert celebrities -- The rock man´s burden: fair vanity and virtual salvation -- Saving Africa: AIDS and the rebranding of aid -- Hard commerce: corporate social responsibility for distant others -- Doing good by shopping well: the rise of ´causumer´ culture -- Conclusion: celebrities, consumers, and everyone else
ER  -