Richey, Lisa Ann, <br/><br/>
Brand aid :  shopping well to save the world / 
Lisa Ann Richey and Stefano Ponte. 
 - xv, 253 páginas :  ilustraciones ;  23 cm. 
<br/><br/> ´A Quadrant Book.´ 
<br/><br/>Incluye bibliografía (p. 209-225). 
<br/><br/>Introduction: RED and the reinvention of international aid -- Band aid to brand aid: celebrity experts and expert celebrities -- The rock man´s burden: fair vanity and virtual salvation -- Saving Africa: AIDS and the rebranding of aid -- Hard commerce: corporate social responsibility for distant others -- Doing good by shopping well: the rise of ´causumer´ culture -- Conclusion: celebrities, consumers, and everyone else. 
<br/><br/><label>ISBN: </label>0816665451 081666546X 9780816665457 9780816665464 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Asistencia económica--Países en desarrollo.<br/>Celebridades.--Actividad política.<br/>Empresariado social
<br/><br/><label>Dewey Class. No.: </label>361.26  / R529b 2011