TY  - BOOK
AU  - Docters,Robert G
AU  - Barzelay,Michael
TI  - Contextual pricing: the death of list price and the new market reality 
SN  - 0071772464
U1  - 658.816 
PY  - 2012///
CY  - New York
PB  - McGraw-Hill
KW  - Mercadeo
KW  - Precios
N1  - Incluye bibliografía; The journey from product to context -- Context and the death of list price -- Why value matters less with competition -- Which contexts matter to you? -- Living in the digital world -- Antidotes to price pressure -- Pricing for poets, and profit maximizers -- Price structure -- Scientific bundling and tiering -- Dangerous ways to reduce or increase price -- Pricing programs and the marketing mix -- Segmentation, context and time -- The hinge of fate : pricing strategy -- Higher return : introductory pricing strategies -- Brand, messaging and competition -- Tools for management -- First steps and missteps -- Cheap and cheerful pricing tools -- Key contextual data is not in your company´s database -- An enabling systems architecture -- Creative pricing
ER  -