Docters, Robert G, <br/><br/>
Contextual pricing :  the death of list price and the new market reality / 
Rob Docters, John Hanson, Cecilia Nguyen, Michael Barzelay. 
 - 1st ed. 
 - vi, 264 páginas :  ilustraciones ;  24 cm. 
<br/><br/>Incluye bibliografía. 
<br/><br/>The journey from product to context -- Context and the death of list price -- Why value matters less with competition -- Which contexts matter to you? -- Living in the digital world -- Antidotes to price pressure -- Pricing for poets, and profit maximizers -- Price structure -- Scientific bundling and tiering -- Dangerous ways to reduce or increase price -- Pricing programs and the marketing mix -- Segmentation, context and time -- The hinge of fate : pricing strategy -- Higher return : introductory pricing strategies -- Brand, messaging and competition -- Tools for management -- First steps and missteps -- Cheap and cheerful pricing tools -- Key contextual data is not in your company´s database -- An enabling systems architecture -- Creative pricing. 
<br/><br/><label>ISBN: </label>0071772464 9780071772464 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mercadeo.<br/>Precios.
<br/><br/><label>Dewey Class. No.: </label>658.816  / D637c 2012