TY - BOOK AU - Abrams,Rhonda M TI - Successful business plan: secrets & strategies SN - 1933895144 U1 - 658.4012 PY - 2010/// CY - Palo Alto, Calif. PB - The Planning Shop KW - Nuevas empresas KW - Administración KW - Finanzas KW - Planificación de negocios N1 - ´America´s best-selling business plan guide!´ -- t.p; ´Globalization success strategies, full-length sample business plan, easy ´flow-through financials´ for fast forecasting, dozens of worksheets cover every phase of your plan´--Cover; Incluye bibliografía; Starting the process : The successful business -- Getting your plan started -- Making your plan compelling -- Business plan components : The executive summary -- Company description -- Industry analysis and trends -- Target market -- The competition -- Strategic position and risk assessment -- Marketing plan and sales strategy -- Operations -- Technology plan -- Management and organization -- Social responsibility and sustainability -- Development, milestones and exit plan -- The financials -- The plan´s appendix -- Putting the plan to work : Preparing, presenting and sending out your plan -- Looking for money -- Using your plan for classes and competitions -- Internal planning for existing businesses and corporations -- Time-saving tips -- Reference : Outline of a business plan -- Business terms glossary -- Funding sources -- Research sources -- Entrepreneurs´ sources -- Index; 5th ed. editors : Virginia Grosso and matthew Abergel; Foreword by John Doerr ER -