The psychology of entertainment media :  blurring the lines between entertainment and persuasion / 
edited by L. J. Shrum. 
 - xvi, 360 páginas :  ilustraciones 
<br/><br/>Incluye bibliografía. 
<br/><br/>Marketing through sports entertainment: a functional approach / Scott Jones ... [et al.] -- Sensation seeking and the consumption of televised sports / Stephen R. McDaniel. The power of fiction: determinants and boundaries / Melanie C. Green, Jennifer Garst, and Timothy C. Brock -- A process model of consumer cultivation: the role of television is a function of the type of judgment / L.J. Shrum, James E. Burroughs, and Aric Rindfleisch -- Paths from television violence to aggression: reinterpreting the evidence / George Comstock -- Between the ads: effects of nonadvertising TV messages on consumption behavior / Maria Kniazeva -- Media factors that contribute to a restriction of exposure to diversity / David W. Schumann -- The need for entertainment scale / Timothy C. Brock and Stephen D. Livingston -- People and ´their´ television shows: an overview of television connectedness / Cristel A. Russell, Andrew T. Norman, and Susan E. Heckler -- The interplay among attachment orientation, idealized media images of women, and body dissatisfaction: a social psychological analysis / Dara N. Greenwood and Paula R. Pietromonaco --^ What´s so special about entertainment media and why do we need a psychology for it? An introduction to the psychology of entertainment media / L.J. Shrum -- Beyond gizmo subliminality / Matthew Hugh Erdelyi and Diane M. Zizak -- Product placement: the nature of the practice and potential avenues of inquiry / John A. McCarty -- Product placements: how to measure their impact / Sharmistha Law and Kathryn A. Braun-LaTour -- Mental models for brand placement / Moonhee Yang, Beverly Roskos-Ewoldsen, and David R. Roskos-Ewoldsen -- Embedding brands within media content: the impact of message, media, and consumer characteristics on placement efficacy / Namita Bhatnagar, Lerzan Aksoy, and Selin A. Malkoc -- The ´delicious paradox´: preconscious processing of product placements by children / Susan Auty and Charlie Lewis -- Pictures, words, and media influence: the interactive effects of verbal and nonverbal information on memory and judgments / Robert S. Wyer, Jr., and Rashmi Adaval --^ 
<br/><br/><label>ISBN: </label>0805846417 9780805846416 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Medios de comunicación de masas--Aspectos psicológicos.<br/>Persuasión (Psicología).<br/>Publicidad subliminal.<br/>Publicidad--Aspectos psicológicos.
<br/><br/><label>Dewey Class. No.: </label>659.1019  / P974 2004