TY  - ADVS
TI  - The power of the brand
T2  - Marketing series
U1  - 658.802 
PY  - 2010///
CY  - Bromley, Kent
PB  - TV Choice Productions
KW  - Administración de productos
KW  - Lealtad del consumidor
KW  - Mercadeo
KW  - Planificación
N1  - Brand masters of the universe -- When the brand goes belly up -- Brand new brands -- A tale of two chocolates -- Ethics -- Fear & madness?
ER  -