The power of the brand  [DVD] / 
TV Choice Productions. 
 - 1 DVD (29 min.) :  sonido, a color ;  4 3/4 in. 
 - Marketing series ;  3 .
 - Marketing series (TV Choice Productions) ;  3 .
<br/><br/>Brand masters of the universe -- When the brand goes belly up -- Brand new brands -- A tale of two chocolates -- Ethics -- Fear & madness?. 
<br/><br/><br/>DVD-R; this disc is a recorded DVD and may not play on all DVD players or drives. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Administración de productos.<br/>Lealtad del consumidor.<br/>Mercadeo.--Planificación.
<br/><br/><label>Dewey Class. No.: </label>658.802  / P887 2010