TY - BOOK AU - Dainton,Marianne AU - Zelley,Elaine D. TI - Applying communication theory for professional life: a practical introduction SN - 141297691X U1 - 302.201 PY - 2011/// CY - Thousand Oaks, Calif. PB - Sage KW - Filosofía de la comunicación N1 - Incluye bibliografía (p. 223-244); Introduction to communication theory -- Developing theory -- Explaining theories of communication and cognition/intrapersonal communication -- Explaining theories of interpersonal communication -- Explaining theories of group communication -- Explaining theories of organizational communication -- Explaining theories of persuasion -- Explaining theories of leadership -- Explaining theories of mediated communication -- Mass communication defined -- Explaining theories of culture -- So what should a communicator do? ER -