Dainton, Marianne,

Applying communication theory for professional life : a practical introduction / Marianne Dainton, Elaine Zelley. - 2nd ed. - xvi, 247 páginas : ilustraciones ; 23 cm.

Incluye bibliografía (p. 223-244).

Introduction to communication theory -- Developing theory -- Explaining theories of communication and cognition/intrapersonal communication -- Explaining theories of interpersonal communication -- Explaining theories of group communication -- Explaining theories of organizational communication -- Explaining theories of persuasion -- Explaining theories of leadership -- Explaining theories of mediated communication -- Mass communication defined -- Explaining theories of culture -- So what should a communicator do?

141297691X 9781412976916


Filosofía de la comunicación.

302.201 / D133a 2011